Consistency That Drives Credibility

When I joined Kee Safety, our brochures were dated, inconsistent, and didn’t reflect the quality of the brand. I led a complete overhaul of the entire brochure system — redesigning layouts, updating messaging, and creating a cohesive visual identity across all product lines. The result was a modern, professional suite of materials that not only elevated Kee Safety’s brand presence but also became a powerful sales tool, used by teams across North America to win new business.

To strengthen Kee Safety’s position as an industry leader, I created a series of white papers and guides that combined expert insights with clean, branded layouts. These resources were designed to educate safety professionals while driving engagement through our website and partner channels. By pairing authoritative content with a polished visual presentation, I built assets that enhanced brand credibility and generated qualified leads.

I transformed Kee Safety’s proposals and presentations into professional, customer-ready tools that reflected the strength of our brand. From high-value enterprise proposals to sales team decks, I focused on clear messaging, modern visuals, and consistency across every touchpoint. These upgrades gave our sales team materials they were proud to present, helping secure key accounts and reinforcing Kee Safety’s reputation as a trusted partner.

I elevated Kee Safety’s presence at industry events by redesigning tradeshow graphics and creating cohesive collateral packages that aligned with our updated brand identity. From booth signage to handouts and customer guides, every element was designed to stand out while staying consistent with the brand. These improvements gave the sales team a stronger platform to engage prospects and helped Kee Safety make a lasting impression at major events.

Consistency is critical for building trust, and when I started at Kee Safety, our marketing materials lacked a unified look. I developed and enforced clear visual standards across print, digital, and event collateral — from brochures and white papers to email campaigns and tradeshow graphics. This alignment gave Kee Safety a cohesive brand presence that reinforced credibility with customers and set us apart from competitors.