Professional Bio

Wesley Doyle is a senior marketing leader with broad expertise across digital advertising, branding, sales support, and strategic planning. As Senior Marketing Manager for Kee Safety North America, he has overseen multi-channel initiatives that elevated brand visibility, generated thousands of qualified leads, and positioned the company as an authority in fall protection. His work spans Google Ads optimization, SEO, web functionality, print design, webinars, trade show support, and interactive tools, all tied together with a focus on measurable ROI.

At Kee Safety, Doyle drove a 444% increase in ad clicks and a 570% increase in conversions by overhauling Google Ads strategy, while reducing cost per conversion by nearly 60%. He led integrated campaigns that combined PPC with SEO, website improvements, and content marketing to produce a steady pipeline of high-intent leads. Alongside digital growth, he modernized the company’s branding — redesigning brochures, sales collateral, and trade show materials to create a unified visual identity. He also spearheaded thought leadership programs, producing white papers, industry insights, and product guides that reinforced credibility in the market.

Before his marketing career, Doyle served in the United States Marine Corps at Quantico, VA, where he was Non-Commissioned Officer in Charge of the Conference Wing of the Marine Corps Research Center. There he provided technical and audiovisual support for senior Department of Defense officials, including the Commandant of the Marine Corps and members of the Joint Chiefs of Staff. He later served in the U.S. Air Force Reserve as a Computer Operations Specialist, building technical expertise in IT systems and network support. That foundation in discipline, precision, and technical problem-solving continues to shape his approach as a marketing leader today — combining creative execution with structured, results-driven systems.

Strengths Profile

• Strategic & Analytical – Skilled at connecting creative campaigns to measurable outcomes through ROI tracking, CRM insights, and lead funnel optimization.

• Creative Execution – Experienced in producing polished brochures, presentations, videos, and interactive tools that elevate brand presence and drive engagement.

• Systems Builder – Strong ability to integrate platforms (Google Ads, Zoho CRM, custom portals, web tools) into scalable workflows that support sales and marketing alignment.

• Cross-Disciplinary Expertise – Adept at managing both digital and print, blending design, content, paid campaigns, and analytics into cohesive marketing strategies.

• Iterative Problem-Solver – Known for refining projects through testing, feedback, and continuous improvement — balancing speed, precision, and creativity.