Building Authority
Through Content

How strategic assets positioned Kee Safety as an industry leader.
At Kee Safety, content was more than a marketing deliverable — it became a strategic engine for building authority, credibility, and long-term engagement. By producing high-value assets like white papers, editorial contributions, and shareable tools, we positioned the company as a trusted voice in the safety industry. Every piece of content was carefully developed to solve real problems for facility managers and safety professionals, while simultaneously driving SEO value and generating leads that were ready to engage with sales.

White Papers & Industry Guides

Thought leadership and shareable assets that elevate industry trust.
One of the most effective ways we elevated Kee Safety’s reputation was through long-form white papers. Projects such as “From Compliance to Culture: Strategies for Building a Safety-First Workplace” reframed safety as a leadership and cultural challenge, not just a technical issue. These guides were distributed through the Kee Safety website and republished across industry outlets, helping generate backlinks, boost search visibility, and deliver a steady flow of organic leads. By using white papers as both educational tools and lead magnets, Kee Safety was able to build a stronger pipeline of high-intent prospects while shaping the industry dialogue around fall protection.
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Physical Therapy

Editorial Features

Elevating Kee Safety’s voice in the industry.
To reinforce our authority, I placed Kee Safety content in leading safety publications, including Safety+Health Magazine and OH&S Online. These contributions ranged from short trend insights to in-depth feature articles, often with input from Kee Safety subject matter experts like Todd Stovall. Instead of overt promotion, we focused on practical, problem-solving perspectives that built trust with facility managers. This editorial strategy gave Kee Safety consistent exposure in nationally recognized outlets, which not only elevated the brand but also created external validation that our solutions addressed industry-wide concerns.
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Rehabilitation & Sports

Campaign Content & Shareables

Content designed to travel.
To strengthen campaigns and extend brand visibility, I developed a wide range of shareable marketing assets. These included co-branded brochures tailored for key partners, animated promotional videos that simplified complex safety solutions, and webinar presentations that positioned Kee Safety as an industry educator. Each asset was crafted with adaptability in mind — brochures doubled as leave-behinds for the sales team, videos were deployed across email and digital campaigns, and webinars became on-demand resources for prospects researching solutions. This multi-use approach ensured that content wasn’t just impactful once, but continued delivering value across channels.
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Prevention

Distribution Strategy

Backlink & Partner Strategy
Great content only works if it reaches the right audience. To maximize impact, I built a structured distribution strategy that leveraged industry partners, publications, and backlink placements. By collaborating with media outlets and association platforms, we ensured that Kee Safety’s assets appeared in high-traffic environments, driving quality referral traffic back to our site. This approach boosted our domain authority and helped secure top keyword rankings in competitive safety categories. The combination of authoritative content and a strong backlink strategy positioned Kee Safety as both a thought leader and a highly discoverable brand.
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Rehabilitation & Sports

Wesley Doyle | 619.921.607 | This email address is being protected from spambots. You need JavaScript enabled to view it.

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