Instant Rooftop
Safety Assessment

Instant answers for customers, smarter data for sales.

The Instant Rooftop Fall Assessment reimagines how customers engage with Kee Safety online. Instead of relying on static brochures or traditional contact forms, this tool delivers an experience that feels like a consultation in real time. Visitors answer a short series of guided questions about their rooftop—covering access points, skylights, ladders, and other potential hazards—and within minutes they receive a customized safety assessment delivered directly to their inbox.

The tool provides immediate value to the customer by simplifying complex regulations and turning them into clear, actionable recommendations. For a facility manager or safety professional, the benefit is instant clarity: they walk away with a tailored report outlining risks and possible solutions, without the need to schedule a site visit. This builds trust from the very first interaction, positioning Kee Safety not just as a product supplier, but as a proactive partner invested in solving real problems.

Behind the scenes, the tool becomes a powerful sales engine. Every submission flows directly into Kee Safety’s CRM, complete with the customer’s facility details and identified hazards. This transforms what would normally be a cold inquiry into a highly qualified lead. Sales teams don’t just get names and emails—they start conversations armed with context, recommendations, and a clear understanding of the prospect’s needs. That level of insight shortens the sales cycle, increases close rates, and ensures that every outreach feels personal and relevant.

The Instant Rooftop Fall Assessment isn’t just another website feature; it’s a model for how interactive tools can create immediate value for customers while fueling measurable business growth.

Instant insights. Smarter leads.

How It Works

The Instant Rooftop Fall Assessment was designed to mimic the value of an onsite consultation—digitally, instantly, and at scale.

  • A prospect lands on the tool and answers a series of conditional questions (roof access, guardrails, skylights, ladder use, etc.).

  • Based on their inputs, the system provides immediate recommendations tailored to their rooftop risks.

  • Within minutes, the user receives a personalized email report, outlining hazards and suggested solutions.

  • On the backend, all responses flow into the CRM, giving sales teams a complete picture of the customer’s facility before the first call.

Why It Has Value for Marketing

  • Lead Magnet: Provides a compelling reason for prospects to engage, generating a steady pipeline of inbound leads.

  • Customer Trust Builder: Offers immediate value up front, positioning Kee Safety as a helpful partner rather than a sales push.

  • Sales Accelerator: Equips reps with detailed context before the first call, creating smarter conversations and shortening the sales cycle.

  • Brand Differentiator: Few companies in the safety industry offer interactive tools of this caliber, making Kee Safety stand out as both innovative and customer-centric.

 

Why It Has Value for Sales

  • Pre-Qualified Leads: Every submission contains detailed data about rooftop conditions, giving sales a head start.

  • Smarter Conversations: Reps approach calls with context and recommendations already in hand, making discussions more productive.

  • Efficiency at Scale: Replaces hours of discovery with automated data collection, freeing reps to focus on closing deals.

 

Why It Has Value for Customers

  • Instant Gratification: Users don’t wait for follow-ups—they receive safety insights immediately.

  • Clarity from Complexity: Rooftop safety regulations and solutions can feel overwhelming. This tool simplifies the process into clear, actionable guidance.

  • Trust Builder: Instead of pushing products, it demonstrates Kee Safety’s role as a consultative partner invested in solving real problems.

 

Customer Receives:

Marketing Receives:

NEW ROOFTOP SAFETY ASSESSMENT LEAD
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**CONTACT INFORMATION**
Name: Customer Name
Company: Industrial Company
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: 888.555.9999
Zip Code: 14203

**ASSESSMENT RESULTS**
Risk Level: 🚨 CRITICAL RISK

**KEY FINDINGS SUMMARY**
1. Workers use rooftop access points daily.
2. There are unprotected skylights or rooftop openings.
3. Skylight covers do not meet OSHA load requirements.
4. Work is performed within 6 feet of the roof edge.
5. Workers perform tasks near unprotected roof edges daily.
6. Workers near the roof edge do not use fall arrest systems.
7. Warning lines or demarcation systems are not used.
8. There are HVAC units or other rooftop obstacles.

**RECOMMENDATIONS**
1. Ensure skylight covers meet OSHA load requirements (twice the intended load).
2. Install guardrails, fall arrest, or restraint systems for work within 6 feet of the roof edge.
3. Ensure workers near the roof edge use a personal fall arrest or travel restraint system.
4. Use warning lines or demarcation systems for low-slope rooftops.

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Lead generated from the Kee Safety Rooftop Fall Assessment Form.

Customers benefit immediately with real-time feedback on the website. As soon as they complete the assessment, they see a clear summary of risks and recommendations right on the page. On top of that, they receive a detailed HTML email with their results, including a personalized report they can reference or share with their team. This dual delivery builds trust, provides instant value, and positions Kee Safety as a proactive partner from the first interaction.

Marketing gains more than just a form submission — each lead comes through with full contact details, a clear risk level, and a structured summary of rooftop conditions. Every submission is automatically logged in the CRM, giving the sales team context-rich, qualified leads they can act on immediately. This ensures follow-up conversations start from a place of insight, not discovery, making outreach more relevant and effective.

Wesley Doyle | 619.921.607 | This email address is being protected from spambots. You need JavaScript enabled to view it.

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