Previous Website
The previous Kee Safety website served as a functional hub but lacked consistency in design, messaging, and user experience. Since then, the marketing approach has been modernized with a unified brand identity, cleaner visuals, and a focus on lead generation. Today, every page reflects a stronger alignment between design and strategy — balancing professional presentation with tools that drive measurable business results.
Previous Creative
The earlier Kee Safety brochures delivered essential product information but lacked a consistent visual style and brand voice. Layouts often varied from piece to piece, creating a fragmented look that didn’t fully reflect the strength of the company’s offerings. Over time, these materials were modernized with cohesive design, updated messaging, and a clear hierarchy that makes complex safety solutions easy to understand. The result is collateral that not only informs but also reinforces trust and professionalism at every customer touchpoint.
Google PPC Improvements
Since implementing a structured Google Ads strategy in early 2022, PPC has become one of the most reliable drivers of growth for Kee Safety. Quarterly conversions increased by more than 400%, rising from an average of just over 50 per quarter before 2022 to more than 270 per quarter in the years following. Total conversions surged from 724 pre-2022 to over 3,500 in the three years since, while maintaining a cost-per-conversion increase of only about 8% per year. This balance of scale and efficiency reflects not only higher visibility, but also smarter allocation of budget and resources—proving the long-term value of PPC as a core growth channel.
Key Improvements:
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Conversions grew 5X:
• Pre-2022: ~724 total conversions
• Post-2022: ~3,533 conversions -
Average conversions per quarter:
• Pre-2022: ~52 conversions/quarter
• Post-2022: ~272 conversions/quarter -
Return on Investment:
• While cost-per-conversion rose slightly ($45 → $98), the volume of high-quality leads surged, producing a much larger sales pipeline.
• Growth far outweighed costs, proving campaign scalability and strong ROI.
Wesley Doyle | 619.921.607 | This email address is being protected from spambots. You need JavaScript enabled to view it.